Author: Alexander Martinez

As a publisher specializing in small business growth, I draw on my 20+ years of experience in IT and business operations to drive innovation and success. With a background in IT management, infrastructure design, technical project management, and business-aligned processes, I excel in creative problem-solving and cost-effective solutions. Committed to helping businesses reach their full potential, I apply my extensive expertise to every project.
Best Practices, Mindset, Productivity

The Sigma Factor: How to Drive Innovation and Stand Out in Business

If you’re someone who wants to take their entrepreneurial journey to the next level, you may have heard of the term Sigmapreneur. This relatively new concept has been gaining popularity in the business world in recent years, and for good reason. A Sigmapreneur is someone who uses the principles of Lean Six Sigma to drive innovation and growth in their business. The Lean Six Sigma … Continue reading The Sigma Factor: How to Drive Innovation and Stand Out in Business

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Operations

Maximizing Your Business Potential: Why Diversification is Key

Having a diverse client pool can be key to your success. Relying on just a few clients can leave you vulnerable to financial instability if one or more of them decides to stop working with you. By diversifying your client pool, you can spread out your income sources and ensure a more stable business. Here are some tips for diversifying your client pool as a … Continue reading Maximizing Your Business Potential: Why Diversification is Key

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Brand Identity, Marketing

Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video

Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment… (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix (who had a hybrid model at the time), Hulu, and Amazon Prime, Blockbuster’s popularity dwindled, … Continue reading Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video

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Mindset

The Stoic Entrepreneur: Embracing Marcus Aurelius’ & Seneca’s Wisdom for Success

As an entrepreneur, you’re constantly navigating uncharted waters and facing unexpected challenges. But fear not, for the wisdom of two of Ancient Roman’s greatest philosophical minds are here to help. Emperor and philosopher, Marcus Aurelius, and the philosopher and Roman Citizen, Seneca the Younger can help guide you on your journey to success! Here are some playful ways to apply his and Seneca’s teachings to … Continue reading The Stoic Entrepreneur: Embracing Marcus Aurelius’ & Seneca’s Wisdom for Success

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News

The Devastating Impact of SVB’s Collapse on Startups: Inability to Make Payroll

The collapse of Silicon Valley Bank (SVB), one of the largest and most influential banks for startups, has sent shockwaves through the startup world. While many have focused on the impact on the financial industry and the broader economy, the effects on individual startups are now becoming clear. With SVB’s collapse, many startups are now struggling to make payroll, and the consequences are dire. For … Continue reading The Devastating Impact of SVB’s Collapse on Startups: Inability to Make Payroll

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Best Practices, Brand Identity, Digital Marketing, Marketing

Hashtags 101: The Ultimate Guide to Using Hashtags on All Social Media Platforms

Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier for users to find your content. In this article, we will discuss how to effectively … Continue reading Hashtags 101: The Ultimate Guide to Using Hashtags on All Social Media Platforms

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Brand Identity

Lessons Learned from Wimpy’s: Safeguard Your Intellectual Property

It’s interesting how a passing mention in a TV show can spark curiosity and lead down a rabbit hole of discovery. Wimpy’s is indeed a cautionary tale about the importance of protecting intellectual property and how even well-known brands can make mistakes that lead to failure in the market. It’s also worth noting that while Wimpy’s disappeared from the US, the brand has survived internationally, … Continue reading Lessons Learned from Wimpy’s: Safeguard Your Intellectual Property

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Best Practices, HR

Misclassifying Workers: The Risks and Costs for Employers

Understanding the difference between an employee and a contractor is crucial for employers to avoid unnecessary legal and regulatory headaches. Misclassifying workers can result in significant penalties, back taxes, and even lawsuits. In this blog post, we’ll explore the key differences between employees and contractors and the potential consequences of misclassification. What is an employee? An employee is a worker who is hired by a … Continue reading Misclassifying Workers: The Risks and Costs for Employers

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Mindset, Project Managment

From Project Manager to Entrepreneur: How to Use Your Skills to Start a Business

If you have experience in project management and a desire to start your own business, you already have a valuable skill set to build upon. While starting a business can be challenging, your project management experience can help you plan, organize, and execute your startup idea effectively. Here are some steps you can take to use your project management experience to start your own startup … Continue reading From Project Manager to Entrepreneur: How to Use Your Skills to Start a Business

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