Accepting every LinkedIn invitation can expose your network to risks; learn to navigate this professional platform wisely and protect the integrity of your connections. Continue reading Strategic Networking on LinkedIn: Quality Over Quantity
Explore how virtual brands, like virtual restaurants, can help businesses increase profitability through diversification, while also weighing the pros and cons of this innovative strategy. Continue reading Virtual Brands: “Ghost Kitchens” The Future of Business Diversification
As someone who had been a loyal customer of USAA auto insurance for more than 20 years, I thought this relationship would last forever. As a Servicemember and now Veteran, USAA was the go-to carrier because their comparables were always either amazing or consistent with the competition and loyalty for a trusted brand kept me as a customer, in addition to the whole purpose USAA … Continue reading How a Lack of Transparency Can Cost You Your Loyal Customers
In the world of manufacturing, mistakes are an unfortunate reality. Defective products can lead to significant losses for companies, as they are often forced to sell them at a steep discount or even dispose of them entirely. However, one company has found an innovative way to turn its factory mistakes into a profitable venture. Ruger is a leading manufacturer of firearms and accessories in the … Continue reading Ruger’s Business Strategy: Lessons Learned from Their Upselling Success
Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment… (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix (who had a hybrid model at the time), Hulu, and Amazon Prime, Blockbuster’s popularity dwindled, … Continue reading Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video
Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier for users to find your content. In this article, we will discuss how to effectively … Continue reading Hashtags 101: The Ultimate Guide to Using Hashtags on All Social Media Platforms
It’s interesting how a passing mention in a TV show can spark curiosity and lead down a rabbit hole of discovery. Wimpy’s is indeed a cautionary tale about the importance of protecting intellectual property and how even well-known brands can make mistakes that lead to failure in the market. It’s also worth noting that while Wimpy’s disappeared from the US, the brand has survived internationally, … Continue reading Lessons Learned from Wimpy’s: Safeguard Your Intellectual Property
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason for this is simple – consumers are inundated with countless options and choices, and it … Continue reading Beyond the Product: The Role of Marketing in Successful Business
In recent years, YouTube, Instagram, and TikTok have become some of the most popular social media platforms, with millions of users creating and consuming (keyword) content every day. Many creators view their channels as a hobby, a way to express their creativity, or share their interests with others. However, there are many reasons why you should view your channel(s) as a business. You can make … Continue reading From Hobby to Business: Why You Should Take Your YouTube, Instagram, TikTok Channel(s) Seriously…
Marketing is an essential part of any small business strategy. It is how you reach and engage with potential customers and creates awareness about your products or services. A successful marketing campaign can help grow your business and increase your profits. However, as a small business owner, it can be challenging to know where to start. This article will provide some tips and strategies to … Continue reading I love it when a plan comes together.
You must be logged in to post a comment.