Brand Identity, Digital Marketing, IT Ops, Marketing

Still, using a personal email for business? Use Branded Email for credibility.

In today’s digital world, email has become an essential tool for communication in both personal and professional settings. While generic email services like Gmail or Yahoo are popular and widely used, branded email addresses have many advantages for businesses and individuals. In this article, we will explore the benefits of using branded email vs. generic personal email addresses. Professionalism and Credibility Branded email addresses, such … Continue reading Still, using a personal email for business? Use Branded Email for credibility.

Alexander MartinezFebruary 20, 2023April 26, 2023Leave a comment

Best Practices, Digital Marketing, Operations

“Ecto-gammat” – Never without my permission

In recent years, you may have noticed an increasing number of websites that require you to consent to the use of cookies before allowing you to proceed. This is because of the General Data Protection Regulation (GDPR) and other privacy laws that have been introduced in many countries. These laws aim to protect your personal data and ensure that websites are transparent about how they … Continue reading “Ecto-gammat” – Never without my permission

Alexander MartinezFebruary 19, 2023April 29, 2023Leave a comment

Marketing

Generational Wealth – Finding your target audience in Gen Z

Generation Z, also known as “Gen Z,” refers to individuals born between 1997 and 2012. They are the first generation to have grown up entirely in the digital age and are known for their unique values, preferences, and behaviors. According to various studies, Generation Z has an estimated buying power of around $44 billion in the United States alone, which is a substantial amount considering … Continue reading Generational Wealth – Finding your target audience in Gen Z

Alexander MartinezFebruary 16, 2023April 29, 2023Leave a comment

Brand Identity, Digital Marketing, Mindset

Strategy: Appearance is Everything

When starting a new business, it can be challenging to establish credibility with potential customers or clients. One common belief is that you need a lot of capital to appear like your company is much larger than it is. However, this is not always the case. In this article, we’ll explore some strategies for creating a professional image for your business, even on a shoestring … Continue reading Strategy: Appearance is Everything

Alexander MartinezFebruary 15, 2023April 29, 2023Leave a comment

Brand Identity, Marketing

Branding

As a small business owner, you have a lot on your plate. You’re responsible for everything from managing your finances to marketing your products or services. And while all of these tasks are important, one of the most critical components of running a successful business is establishing a strong brand identity. Branding is not just about creating a logo or a catchy tagline; it’s about … Continue reading Branding

Alexander MartinezFebruary 15, 2023April 26, 2023Leave a comment

Digital Marketing, Marketing

The Basics of SEO

Search engine optimization (SEO) is an important part of digital marketing, as it helps improve the visibility of your website in search engine results pages (SERPs). By implementing the best SEO strategies, you can drive more traffic to your website, increase your brand awareness, and ultimately, boost your revenue. In this article, we’ll discuss some of the best SEO strategies you can implement to get … Continue reading The Basics of SEO

Alexander MartinezFebruary 15, 2023April 30, 2023Leave a comment

Best Practices, Sales

Sales Funnels and why you should be using them to grow.

Sales funnels have become an essential component of modern marketing strategies. Whether you’re a small business owner, an entrepreneur, or a marketer, implementing a sales funnel can help you streamline your sales process and achieve higher conversion rates. A sales funnel is a series of steps that a potential customer goes through before making a purchase. It is designed to guide the customer through the … Continue reading Sales Funnels and why you should be using them to grow.