Tag: Identity

Company Culture, Featured

Empowering Women Entrepreneurs: The Rise of Women-Owned Businesses

Women entrepreneurs and small business owners have made significant strides in recent years, with research indicating that they represent a substantial portion of small businesses worldwide. According to a report by the National Women’s Business Council, as of 2018, there were 12.3 million women-owned businesses in the US alone, accounting for 42% of all businesses. Despite these impressive numbers, women entrepreneurs still face several unique … Continue reading Empowering Women Entrepreneurs: The Rise of Women-Owned Businesses

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Brand Identity, Digital Marketing, IT Ops, Marketing

Still, using a personal email for business? Use Branded Email for credibility.

In today’s digital world, email has become an essential tool for communication in both personal and professional settings. While generic email services like Gmail or Yahoo are popular and widely used, branded email addresses have many advantages for businesses and individuals. In this article, we will explore the benefits of using branded email vs. generic personal email addresses. Professionalism and Credibility Branded email addresses, such … Continue reading Still, using a personal email for business? Use Branded Email for credibility.

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Mindset

Overcoming Imposter Syndrome

Imposter syndrome is a feeling of self-doubt and inadequacy that can affect anyone, regardless of their level of experience or success. In the business world, imposter syndrome can be particularly debilitating, as it can lead to a lack of confidence, missed opportunities, and even a reluctance to pursue new challenges. Fortunately, there are strategies that can help individuals overcome imposter syndrome and build their confidence … Continue reading Overcoming Imposter Syndrome

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Brand Identity, Digital Marketing, Mindset

Strategy: Appearance is Everything

When starting a new business, it can be challenging to establish credibility with potential customers or clients. One common belief is that you need a lot of capital to appear like your company is much larger than it is. However, this is not always the case. In this article, we’ll explore some strategies for creating a professional image for your business, even on a shoestring … Continue reading Strategy: Appearance is Everything

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