Fake It Till You Make It? The Cautionary Tale of Charlie Javice “Fake it till you make it.” This mantra has often been used to encourage stepping out of comfort zones, showcasing confidence, and instilling belief in our abilities. However, when misapplied, it can serve as a guise for deception, fraud, and can lead to devastating consequences. Take the tale of Charlie Javice, her start-ups, … Continue reading When ‘Fake It Till You Make It’ Goes Wrong
Embark on a journey to uncover the essence of innovation and learn how to harness its power, transforming your entrepreneurial ideas into thriving businesses.
Continue reading Ignite Your Innovation: A Guide to Entrepreneurial Success
Introduction So, you’ve got a fantastic business idea, but you’re not sure where to start? Don’t worry! One of the most critical aspects of building a successful business is understanding and communicating your value proposition. In this article, we’ll break down the concept of value proposition and explain why it’s essential for aspiring entrepreneurs like you. What is a Value Proposition? A value proposition or … Continue reading The Young Entrepreneur’s Handbook: Crafting an Irresistible Value Proposition
Having a diverse client pool can be key to your success. Relying on just a few clients can leave you vulnerable to financial instability if one or more of them decides to stop working with you. By diversifying your client pool, you can spread out your income sources and ensure a more stable business. Here are some tips for diversifying your client pool as a … Continue reading Maximizing Your Business Potential: Why Diversification is Key
Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment… (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix (who had a hybrid model at the time), Hulu, and Amazon Prime, Blockbuster’s popularity dwindled, … Continue reading Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason for this is simple – consumers are inundated with countless options and choices, and it … Continue reading Beyond the Product: The Role of Marketing in Successful Business
In this opinion article, we want to provide an update on why we do not use Twitter as a platform for our business. One of the main reasons for this is that Twitter has continued to become increasingly toxic and divisive. The platform has been criticized for its handling of hate speech, misinformation, and harassment, as well as a host of Human Resource related issues … Continue reading Twitter’s Failure to Tackle Hate Speech and Abuse: Why We Say No Thanks.
Marketing is an essential part of any small business strategy. It is how you reach and engage with potential customers and creates awareness about your products or services. A successful marketing campaign can help grow your business and increase your profits. However, as a small business owner, it can be challenging to know where to start. This article will provide some tips and strategies to … Continue reading I love it when a plan comes together.
In today’s digital world, email has become an essential tool for communication in both personal and professional settings. While generic email services like Gmail or Yahoo are popular and widely used, branded email addresses have many advantages for businesses and individuals. In this article, we will explore the benefits of using branded email vs. generic personal email addresses. Professionalism and Credibility Branded email addresses, such … Continue reading Still, using a personal email for business? Use Branded Email for credibility.
In recent years, you may have noticed an increasing number of websites that require you to consent to the use of cookies before allowing you to proceed. This is because of the General Data Protection Regulation (GDPR) and other privacy laws that have been introduced in many countries. These laws aim to protect your personal data and ensure that websites are transparent about how they … Continue reading “Ecto-gammat” – Never without my permission
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