Generational Wealth – Finding your target audience in Gen Z

Generation Z, also known as “Gen Z,” refers to individuals born between 1997 and 2012. They are the first generation to have grown up entirely in the digital age and are known for their unique values, preferences, and behaviors. According to various studies, Generation Z has an estimated buying power of around $44 billion in the United States alone, which is a substantial amount considering … Continue reading Generational Wealth – Finding your target audience in Gen Z

Alexander MartinezFebruary 16, 2023April 29, 2023Leave a comment

Brand Identity, Digital Marketing, Mindset

Strategy: Appearance is Everything

When starting a new business, it can be challenging to establish credibility with potential customers or clients. One common belief is that you need a lot of capital to appear like your company is much larger than it is. However, this is not always the case. In this article, we’ll explore some strategies for creating a professional image for your business, even on a shoestring … Continue reading Strategy: Appearance is Everything

Alexander MartinezFebruary 15, 2023April 29, 2023Leave a comment

Brand Identity, Marketing

Branding

As a small business owner, you have a lot on your plate. You’re responsible for everything from managing your finances to marketing your products or services. And while all of these tasks are important, one of the most critical components of running a successful business is establishing a strong brand identity. Branding is not just about creating a logo or a catchy tagline; it’s about … Continue reading Branding

Alexander MartinezFebruary 15, 2023April 26, 2023Leave a comment

Grey Wall Consulting

Empowering Tomorrow's Entrepreneurs with Real-World Business Strategies.

Tag: Marketing

Generational Wealth – Finding your target audience in Gen Z

Strategy: Appearance is Everything

Branding