Blockbuster Video, the iconic video rental chain, was once the go-to destination for movie lovers all around the world, and in the mid-90s my place of employment… (Hey, we all start somewhere). Whether stubbornness, an unwillingness to fully embrace a shifting dynamic, given the rise of streaming services like Netflix (who had a hybrid model at the time), Hulu, and Amazon Prime, Blockbuster’s popularity dwindled, … Continue reading Nostalgia as a Marketing Tool: The Potential of Reviving Blockbuster Video