Explore the resources and strategies available to small home businesses facing the unprecedented challenges of Southern California’s Hurricane Hillary and the Ojai earthquake.
Continue reading Hurricane Hillary & Ojai Earthquake: Essential Resources for Small Home Businesses
Domain name speculation, when done ethically and legally, can be a profitable venture that capitalizes on the ever-growing demand for unique and memorable domain names. Continue reading The Fine Line Between Domain Speculation and Cybersquatting
Unleash your full potential by questioning everything around you, while maintaining unwavering self-belief and a clear focus on your goals. Continue reading Dare to Question: The Impact of Curiosity on Achievement
Explore how virtual brands, like virtual restaurants, can help businesses increase profitability through diversification, while also weighing the pros and cons of this innovative strategy. Continue reading Virtual Brands: “Ghost Kitchens” The Future of Business Diversification
As an entrepreneur, it’s easy to get caught up in the hype of the latest and greatest technology hitting the market. However, before making any purchase, it’s important to consider the total cost of ownership (TCO) and return on investment (ROI) of the product. By doing so, you can make smart investments that will benefit your business in the long run. TCO refers to the … Continue reading Saving Money and Boosting Performance: How TCO and ROI Benefit Your Business
As an Entrepreneur or ‘Sigmapreneur’, your success depends on your ability to make effective decisions that drive your business forward. But what if you could apply the same strategic mindset to every situation, both personal and professional? By approaching every situation like it’s a business decision, you can develop a habit of thinking strategically that can benefit all areas of your life. Whether you’re making … Continue reading Think Like an Entrepreneur: How to Approach Every Situation Like It’s a Business Decision
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason for this is simple – consumers are inundated with countless options and choices, and it … Continue reading Beyond the Product: The Role of Marketing in Successful Business
Starting a company is a challenging and often expensive endeavor. There are many steps involved in the process, including market research, creating a business plan, developing a product or service, and securing funding. For aspiring entrepreneurs, getting help from seasoned professionals who are also personal friends can be a valuable resource. However, it’s important to approach these relationships with sensitivity and respect, especially when it … Continue reading The Art of Picking Your Friends’ Minds: How to Ask for Advice Without Overstepping Boundaries
In recent years, YouTube, Instagram, and TikTok have become some of the most popular social media platforms, with millions of users creating and consuming (keyword) content every day. Many creators view their channels as a hobby, a way to express their creativity, or share their interests with others. However, there are many reasons why you should view your channel(s) as a business. You can make … Continue reading From Hobby to Business: Why You Should Take Your YouTube, Instagram, TikTok Channel(s) Seriously…
As a business owner, I know firsthand how important it is to periodically step back and evaluate my current business model. This involves taking a close look at my operations, financials, customer base, and market trends to determine what is working and what isn’t. By doing so, I can identify areas of my business that need improvement and make necessary changes to improve overall performance. … Continue reading Insights for Improvement: Evaluating Your Business Model to Drive Success
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