Accepting every LinkedIn invitation can expose your network to risks; learn to navigate this professional platform wisely and protect the integrity of your connections. Continue reading Strategic Networking on LinkedIn: Quality Over Quantity
Explore how virtual brands, like virtual restaurants, can help businesses increase profitability through diversification, while also weighing the pros and cons of this innovative strategy. Continue reading Virtual Brands: “Ghost Kitchens” The Future of Business Diversification
Introduction So, you’ve got a fantastic business idea, but you’re not sure where to start? Don’t worry! One of the most critical aspects of building a successful business is understanding and communicating your value proposition. In this article, we’ll break down the concept of value proposition and explain why it’s essential for aspiring entrepreneurs like you. What is a Value Proposition? A value proposition or … Continue reading The Young Entrepreneur’s Handbook: Crafting an Irresistible Value Proposition
Social media has become an essential tool for businesses and individuals to communicate their message and connect with their audience. One of the most effective ways to increase your social media reach is by using hashtags in your posts. Hashtags help your content become more discoverable and make it easier for users to find your content. In this article, we will discuss how to effectively … Continue reading Hashtags 101: The Ultimate Guide to Using Hashtags on All Social Media Platforms
It’s interesting how a passing mention in a TV show can spark curiosity and lead down a rabbit hole of discovery. Wimpy’s is indeed a cautionary tale about the importance of protecting intellectual property and how even well-known brands can make mistakes that lead to failure in the market. It’s also worth noting that while Wimpy’s disappeared from the US, the brand has survived internationally, … Continue reading Lessons Learned from Wimpy’s: Safeguard Your Intellectual Property
Having a great product is often touted as the key to success in business. However, more than having a great product is needed to guarantee success. In fact, many companies with fantastic products have failed in the marketplace due to a lack of effective marketing or customer behaviors. The reason for this is simple – consumers are inundated with countless options and choices, and it … Continue reading Beyond the Product: The Role of Marketing in Successful Business
In this opinion article, we want to provide an update on why we do not use Twitter as a platform for our business. One of the main reasons for this is that Twitter has continued to become increasingly toxic and divisive. The platform has been criticized for its handling of hate speech, misinformation, and harassment, as well as a host of Human Resource related issues … Continue reading Twitter’s Failure to Tackle Hate Speech and Abuse: Why We Say No Thanks.
In recent years, YouTube, Instagram, and TikTok have become some of the most popular social media platforms, with millions of users creating and consuming (keyword) content every day. Many creators view their channels as a hobby, a way to express their creativity, or share their interests with others. However, there are many reasons why you should view your channel(s) as a business. You can make … Continue reading From Hobby to Business: Why You Should Take Your YouTube, Instagram, TikTok Channel(s) Seriously…
Becoming an entrepreneur can be an exciting journey, but finding the right business idea to pursue can be a challenging task. With so many potential opportunities available, it can be overwhelming to decide where to start. However, by identifying your skills and interests, you can narrow down your search for business ideas that align with your goals. In this article, we will discuss how to … Continue reading How to find your niche… Example of how to start a business idea based on your skills.
Marketing is an essential part of any small business strategy. It is how you reach and engage with potential customers and creates awareness about your products or services. A successful marketing campaign can help grow your business and increase your profits. However, as a small business owner, it can be challenging to know where to start. This article will provide some tips and strategies to … Continue reading I love it when a plan comes together.
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